Purpose
Quarterly content shoots are included in Tattoo Projects' scope for daytime dining’s fastest-growing chain, Eggs Up Grill. I had the opportunity to art direct the social content and plan/edit the food photography applied across 90+ franchises.
All the work we did contributed to 193,048 new followers in 2024, and telling people what to do is very fun.
All the work we did contributed to 193,048 new followers in 2024, and telling people what to do is very fun.
Senior Photographer: Paul Skinner
Graphic Designers: Nima Ayagh, Lucas Harmon
Copywriter: John Stone, Covey Holmes
Art Director: Anna Rissanen
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Agency: Tattoo Projects
Graphic Designers: Nima Ayagh, Lucas Harmon
Copywriter: John Stone, Covey Holmes
Art Director: Anna Rissanen
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Agency: Tattoo Projects
Part of my role is to art direct the Social team to emulate user-generated content to populate Eggs Up Grill's multiple brand pages.
Using our captures, I get to flex my After Effects/Premiere skills to create Organic Social reels.
From creating pre-production books, shot lists, and client-facing decks to organizing, editing, and delivering final photography, I am involved in every step of the process.
A sample of the food editing magic.
