Purpose
Concept and develop a socializer campaign for the Bass Pro Shops Night Race at Bristol Motor Speedway.
We were actually encouraged to embrace the "Red Neck" aspect of NASCAR (without directly saying "Red Neck" hence the term "Tread Neck").
We were actually encouraged to embrace the "Red Neck" aspect of NASCAR (without directly saying "Red Neck" hence the term "Tread Neck").
This isn’t just any night race, this is the Bristol Night Race, baby.
Graphic Designers: Nima Ayagh, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
This concept embraces the full-send spirit of Bristol with texture heavy graphics and traditional NASCAR typography treatments. All screaming the messaging that celebrates the rowdy side of race weekend.
Social is included to carry out this campaign. I finally got to play with After Effects' rotoscoping technology to blend footage and text. Also, I got to flex my motion and sound design skills with custom type animation.
And with social, there's GIPHYs. We created a custom GIF sticker pack that socializers can use and place onto their Instagram stories.
We also concepted and designed merchandise to wrap up this campaign. Enjoy a custom beer hat, two versions of a wearable mullet, and our coveted cut-off.
Let's send you off with the rest of the social that was built out for this campaign.
