Purpose
To establish a cohesive brand for The Dinosaur Farm, a toy store that specializes in dinosaur and animal-related products.
Graphis New Talent
Honorable Mention 2023
Using a style inspired by mid-century matchbook design and bright, saturated colors, I wanted Dinosaur Farm to feel like a fun, contained chaos— similar to how children are when they play.
I created a new logo, color palette, and pattern to carry the brand, making sure The Dinosaur Farm’s new identity can be applied to merchandise and mirrors the fun and wild personality of the store.
The new system can be easily applied to in-store branding like shopping bags and even in letterhead collateral.
