Purpose
BlueDevil is a problem solver, a line of premium automotive chemicals proven to extend the life of your vehicle. Easy to follow instructions. A proven formula that has stood the test of time. Backed by a money-back guarantee.
Flesh out the hero campaign concept for BlueDevil that serves to establish the “Big Idea” for an extended in-market campaign.
Senior Photographer: Paul Skinner
Graphic Designers: Nima Ayagh, Hannah Popp, Seth McCachern
Copywriter: Duncan Heredia
Art Director: Anna Rissanen
Associate Creative Director: Chris Bazata
Creative Director: Chad Brophy
Agency: Tattoo Projects
Graphic Designers: Nima Ayagh, Hannah Popp, Seth McCachern
Copywriter: Duncan Heredia
Art Director: Anna Rissanen
Associate Creative Director: Chris Bazata
Creative Director: Chad Brophy
Agency: Tattoo Projects
