Purpose
BlueDevil is a problem solver, a line of premium automotive chemicals proven to extend the life of your vehicle. Easy to follow instructions. A proven formula that has stood the test of time. Backed by a money-back guarantee.
After redesigning their entire product line packaging, we fleshed out the "New Look, Same Formula" extended in-market campaign to establish their new brand.
After redesigning their entire product line packaging, we fleshed out the "New Look, Same Formula" extended in-market campaign to establish their new brand.
Senior Photographer: Paul Skinner
Graphic Designers: Nima Ayagh, Hannah Popp, Seth McCachern
Copywriter: Duncan Heredia
Art Director: Anna Rissanen
Associate Creative Director: Chris Bazata
Creative Director: Chad Brophy
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: Jack Deluca, EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Graphic Designers: Nima Ayagh, Hannah Popp, Seth McCachern
Copywriter: Duncan Heredia
Art Director: Anna Rissanen
Associate Creative Director: Chris Bazata
Creative Director: Chad Brophy
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: Jack Deluca, EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Okay, this is the first time in my career where I saw our work in the wild. AutoZone even has our Lifestyle photography as their oil & repair additives Shelf Topper. It was validating to see our package redesign living on shelves.
